You know AI matters.
You don't know who to trust.
Every week, another consultant or YouTuber claims they'll "transform your business with AI." Meanwhile, you're sitting on real decisions — what to build, what to buy, what to ignore — and you can't tell who actually knows what they're talking about.
I'm Ben Fisher. 2x CEO, 3x CTO, 17 years building SaaS companies. I co-founded CartHook ($250M in incremental revenue for Shopify merchants, acquired 2022). Over the past year, I've worked with five companies on AI — from startups to a publicly traded company — shipping products, running build sprints, and getting engineering teams to ship faster with AI.
I'm not coming at this as a theorist. I'm a founder who builds. I look at your situation through the lens of: is this going to work, is it worth the bet, and is it going to waste your team's next six months.
The AI Diagnostic:
You start with a short intake — your situation, what you've tried, and the stakes. I use it to do my homework before we talk. Then we get on a call and work through the real questions together — I pressure-test your assumptions and you pressure-test mine.
Within 3–5 business days, you get a decision-ready brief:
- What to do — the 1–3 highest-impact moves for the next 30–60 days
- What NOT to do — the initiatives that sound good but will burn time and money
- A value story — where the upside comes from, using your numbers
- Go/no-go criteria — how you'll know if it's working, and when to shut it down
- Full credit toward a Sprint or Training Pack if you move forward within 30 days
- Redo-or-refund guarantee
You can use this plan even if you never hire me to build anything.
We'll figure out if the Diagnostic is a fit before you spend a dollar.
“Ben is who you hire when you're tired of hearing ‘it's not possible’
or ‘it will take six months.’”
Fintan Costello, Chairman & Board Advisor
The problem
Most AI efforts die quietly because:
- Everyone has opinions, no one owns the decision
- The idea is too big or too vague, so it either never ships or no one can tell if it worked
- The team hears "use AI more" but nobody's fixed the specs, workflows, or incentives to make it work
A note on "won't AI just get better?" — it will. But models improving doesn't eliminate the advantage of knowing how to use them well. It widens it. An engineering team still running habits from six months ago isn't just missing upside — they may be working against themselves.
Who this is for
This is for you if:
- You run a tech or media company, or an agency (or a business unit inside a larger org)
- You're responsible for a P&L or major function (CEO, GM, or COO)
- You either have a specific AI / SaaS idea you think could unlock serious revenue, savings, or risk reduction
- Or you know your team or workflows should be getting more from AI, but you can't tell if it's a tooling, workflow, or attitude problem
- You don't want to spend 6–12 months and 7 figures to find out if it was the wrong bet
If you're still at the "let's explore AI in general" stage, this is too early.
How it works
- 1. Quick screen (free, 20 minutes) — short call to confirm there's a real decision and real stakes.
- 2. AI Diagnostic — structured intake + working session. I review everything you've shared, come in with questions, and we work through it together.
- 3. Decision-ready brief (3–5 business days) — diagnosis, plan, value story, and a clear recommendation: Sprint, Training Pack, or neither.
Pricing & terms
$2,500 flat.
Think about what your engineering team costs you per week. Now think about what happens if they spend the next three months building the wrong thing.
This one plan could tell you to kill the bet early — before it eats six figures. Or it could give you the confidence to go all in. Either way, you walk out with clarity.
If you move forward within 30 days, the full $2,500 is credited toward a Sprint ($15K) or Training Pack (starts at $15K).
Guarantee
If you don't walk away knowing exactly which bet to make, which to kill, and what it's worth to your business — I'll redo it or refund the fee. Your call.
"Leveling up AI fluency is way harder than people think. We've been at it for nine months. Ben's the guy I go to when I get stuck."
Bo Weathersbee, CEO, Till CFO
We'll figure out if the Diagnostic makes sense before you spend a dollar.